White Castle has a new logo
Our castle has a new shape.
But the foundations remain the same.
Anyone who recognizes White Castle’s fortress symbol knows that quality is a value we have always carefully safeguarded.
Sustainability, the use of natural ingredients, and meticulous craftsmanship—today, these principles have become essential for many people. For us, who have upheld them since 1966, they are a source of renewed pride. That is why we have chosen to refresh our logo and packaging. The castle that represents us will be updated in form but will remain unchanged in essence. After all, our products will always be the same ones you have come to love.
White Castle is a conscious choice.
Sustainability first,
then marketing
For a while, you will find both the classic and the updated packaging on the shelves.
Discarding all the old packaging and replacing it entirely with the newly designed products would have been easy, but not at all sustainable or eco-friendly.
The quality of the products bearing the new logo remains unchanged, as do their formulations and White Castle’s commitment to environmental responsibility in every project. We are confident that this challenging yet ethically sound choice will find strong support from you.
Because for castles to endure over time, they need authentic foundations.
